Our Story | Romancello – Apéritif Au Citron

Our Story

A love letter
to the Riviera

Born on the sun-drenched coast where France meets Italy, Romancello is a tribute to one of the world's most extraordinary fruits — and the people who grow them.

Menton bay, French Riviera

Not just any lemon.
The lemon.

Tucked into the far eastern corner of the French Riviera, the ancient town of Menton has been growing citrus since 1341. Sheltered from northern winds by the Maritime Alps and warmed by the Mediterranean, its microclimate is unlike anywhere else on earth — and its lemons know it.

The Citron de Menton is rounder, thicker-skinned and more fragrant than any other variety. Its juice is less acidic, its zest intensely aromatic, its colour a deep burnished gold. For centuries, up to 35 million lemons a year were exported from Menton's terraced hillside groves worldwide.

In 2015, after years of near-extinction and careful revival by a dedicated community of growers, the Menton Lemon was awarded IGP status — Protected Geographical Indication — making it the only French lemon to hold this distinction. It is, simply, irreplaceable.

Menton lemon tree
Citrons de Menton IGP
Menton lemons in crate
"We didn't want to make a drink that merely used lemons. We wanted to make one that was worthy of these lemons."
Roman Galustian, Founder

La Dolce Vita,
à la française.

The French Riviera has always had its own rhythm. Long lunches that bleed into golden afternoons. The sound of ice against glass. The warmth of stone after a day in the sun. It is a place where pleasure is taken seriously — where the aperitif hour is not an afterthought but a ritual.

Romancello was shaped by this culture. Born in the region adjacent to Menton by someone who cherishes the product, the farmers, and the symbolic region itself — it is a true labour of love. A drink that belongs in the light: on a terrace, in good company, as the sun dips towards the sea.

Menton coastline
Romancello bottle

Made for the
mindful drinker.

Traditional limoncello is wonderfully Italian — and uncompromisingly sweet. At 25–30% ABV and loaded with sugar, it's a digestif designed for a different era. Romancello takes the same soul and reimagines it for people who appreciate both the exquisite and the eco-friendly.

At 22% ABV and with significantly lower sugar than category benchmarks, Romancello sits comfortably in the modern aperitif moment — light enough to sip long, complex enough to mix. Every ingredient is certified organic, honouring not just the drinker but the land the lemons come from.

The result is something that tastes unmistakably of Menton: bright, aromatic, and alive — with a freshness that no synthetic flavouring could ever replicate. Accessible luxury, without the extravagant price tag.

Every bottle is made at a fully sustainable distillery, so the commitment to the planet doesn't stop at the ingredients — it runs through every step of production.

22% ABV
IGP Protected Menton Lemons
100% Organic Ingredients
Romancello bottles

Three values.
One bottle.

Sustainable

We believe everyone should be able to savour the essence of the Mediterranean — without compromise to the planet that produces it.

Organic

Fresh, natural, and healthy ingredients only. No nasty additives. The gentle climate and traditional farming methods of Menton ensure every drop is the real thing.

Mindful

For those who want the taste of the finer things, while keeping health and balance in mind. Quality and flavour, at a price that welcomes everyone.

"Romancello: where every drop tells a story of flavour, consciousness, and the joy of savoring life's simple, yet exquisite pleasures."